Poutine Week 2026
Your brand. Michigan Street.
12 days of pure gravy obsession
September 16 - 27
Grand Rapids' Cheesiest Tradition Returns.
Poutine Week is Grand Rapids’ most talked-about community food event — and it moves the needle. Thousands of locals eat their way down Michigan Street every September, passport in hand, with your brand along for the ride.
Participating restaurants and menus will be announced soon. Follow us on social so you don’t miss the reveal.
By the Numbers
Economic impact (2025)
Growth in poutine sales at participating restaurants
Passport participation growth year over year
Earned media impressions
T-shirts claimed (and worn around town all fall)
A Little History
Poutine Week launched in 2020 to drive traffic to Michigan Street businesses and give the neighborhood a signature event worth coming back for. Six years later, it’s one of Grand Rapids’ most anticipated food traditions — with a loyal following, growing media attention, and restaurants that return year after year because it works.
Poutine Week 2026 runs September 16 – 27 on Michigan Street, Grand Rapids, MI. Presented by the Michigan Street Corridor Improvement Authority.
What You Get
Visibility across 12 days of foot traffic, media coverage, and community buzz — on passports, shirts, signage, social, and the web. This is the kind of sponsorship people actually notice.
Tiered packages available to fit a range of budgets and goals.